About us

Discover more about our story, purpose and what makes us different.

Every story has a beginning…

13+

years

6+

countries

200+

people

…ours was born from science.

Bak Global Consulting (BGC) was founded in Houston, TX  in 2013 by Ismael BAKAYOKO and Aboubacar BAKAYOKO.

Their vision was to help companies grow using scientific methods that could address real-life business challenges. They turned clever thinking into real practical solutions that delivered.

Today, Bak Global Consulting (BGC)  is a fast-growing global consultancy with over 200 people operating in 6+ countries – a fantastic achievement born from being the world’s leading pricing and growth specialist.

We are very proud of our heritage but also excited to write the next chapter of our story. One that is based on a clear insight into what matters to all businesses – unlocking better growth that’s long-term and sustainable, founded on what customers want and value and will pay a fair price for.

That in turn, powers our clients’ long-term sales, value, and profit.

You can read more about our story and why we believe that not all growth is created equal here.

Not all growth is created equal..

The next chapter is based on a clear insight into what matters to all businesses – Growth.

But a different kind of growth. Not created by short-term finance-driven actions that can damage a business in the long term.

Instead, our approach is to work with our clients to create long-term and sustainable growth based on what customers want and value and will pay a fair price for.

We believe that business works best, creates the greatest wealth, and produces the most progress when growth is not viewed as a prize but for the opportunity and choice it creates for everyone.

Our purpose

Unlocking better growth increasing long-term sales, value, and profit.

The next chapter is based on a clear insight into what matters to all businesses – Growth.

But a different kind of growth. Not created by short-term finance-driven actions that can damage a business in the long term.

Instead, our approach is to work with our clients to create long-term and sustainable growth based on what customers want and value and will pay a fair price for.

We believe that business works best, creates the greatest wealth, and produces the most progress when growth is not viewed as a prize but for the opportunity and choice it creates for everyone.

The Video Below Helps Bring This To Life

Our Values

We create positive

IMPACT

We unlock the power of

OPPORTUNITY

Our Purpose:

We unlock a better kind of growth that creates opportunity for everyone.

We foster an

ENTREPRENEURIAL SPIRIT

We value authentic

RELATIONSHIPS

Our Values

Our Purpose:

We unlock a better kind of growth that creates opportunity for everyone.

We foster an

ENTREPRENEURIAL SPIRIT

We unlock the power of

OPPORTUNITY

We value authentic

RELATIONSHIPS

We create positive

IMPACT

Our approach

We are hands-on, delivering results at pace

We pride ourselves on being hands-on and results-driven. Our projects increase our clients’ profitability by an average of 100 to 500 basis points.

We don’t apply one-size-fits-all approaches in our projects but tailor our solutions to our client’s specific needs.

Last but not least, we make sure our solutions get implemented properly.

The ultimate measure of our success is our client’s success.

Our team combines specialist industry, functional, and digital expertise.

We know how to monetize innovations, drive growth, and transform businesses to keep ahead in the digital world.

From strategies to tangible outcomes, our solutions are made to last.

Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.

Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.

We create positive impact

Impact

We play our part in revolutionising how we all live and work.

We combine our deep expertise with our clients’ knowledge to unlock and maximise their sustainable growth potential.’

We nurture inclusive and diverse teams that help deliver richer thinking and better outcomes. Outcomes that are felt not only by our clients but their customers, wider society and the environment too.

“Deep insights built on our expert knowledge and millions of data points can guide our clients to innovate and revolutionize their businesses”

We foster an entrepreneurial spirit

Entrepreneurial

We believe that to truly push boundaries, we have to take some risks.

We are independent thinkers, and we use our own initiative, but we also understand the need to work together towards common goals.

We make things happen at speed and are always personally accountable for our actions, even when we fail.

Entrepreneurship is a powerful force that drives the growth not only of our firm but our clients and people.

“Creating long-term value and growth by embedding better growth into everything we do”

We unlock the power of opportunity

Opportunity

We think that everyone deserves the opportunity to be their very best.

We encourage our people to set their own career paths, develop unique skills, and be the best at what they do.

We work with our clients to transfer everything we know to help grow and enrich the expertise in their teams.

This creates a culture where people feel valued, can be themselves, know their contribution matters and is recognized.

“Our diverse teams help inspire innovation and create opportunities that lead to sustainable competitive advantage.”

We value authentic relationships

Relationships

We know that our success and strength lies in our people.

We work together to build authentic, long-term relationships with each other and our clients. We do this with respect, integrity, and openness.

We create an inclusive and diverse culture that allows us to share knowledge, innovate, and grow faster as a team and as individuals.

This is the foundation that allows us to exceed our client’s expectations.

“Client trust is built on long-term relationships and our ability to understand them and their customer needs on a deeper level. It’s how we unlock value for today and tomorrow”
Impact

We create positive impact

Impact

We play our part in revolutionising how we all live and work.

We combine our deep expertise with our clients’ knowledge to unlock and maximise their sustainable growth potential.’

We nurture inclusive and diverse teams that help deliver richer thinking and better outcomes. Outcomes that are felt not only by our clients but their customers, wider society and the environment too.

“Deep insights built on our expert knowledge and millions of data points can guide our clients to innovate and revolutionize their businesses”

Entrepreneurial Spirit

We foster an entrepreneurial spirit

Entrepreneurial

We believe that to truly push boundaries, we have to take some risks.

We are independent thinkers, and we use our own initiative, but we also understand the need to work together towards common goals.

We make things happen at speed and are always personally accountable for our actions, even when we fail.

Entrepreneurship is a powerful force that drives the growth not only of our firm but our clients and people.

“Creating long-term value and growth by embedding better growth into everything we do”

Opportunity

We unlock the power of opportunity

Opportunity

We think that everyone deserves the opportunity to be their very best.

We encourage our people to set their own career paths, develop unique skills, and be the best at what they do.

We work with our clients to transfer everything we know to help grow and enrich the expertise in their teams.

This creates a culture where people feel valued, can be themselves, know their contribution matters and is recognized.

“Our diverse teams help inspire innovation and create opportunities that lead to sustainable competitive advantage.”
Relationships

We value authentic relationships

Relationships

We know that our success and strength lies in our people.

We work together to build authentic, long-term relationships with each other and our clients. We do this with respect, integrity, and openness.

We create an inclusive and diverse culture that allows us to share knowledge, innovate, and grow faster as a team and as individuals.

This is the foundation that allows us to exceed our client’s expectations.

“Client trust is built on long-term relationships and our ability to understand them and their customer needs on a deeper level. It’s how we unlock value for today and tomorrow”