As a vital link in the supply chain, wholesalers and distributors play a critical role in bridging the gap between manufacturers, and dealers and resellers. But with increasing competition, rising upstream costs and rapidly evolving customer expectations, businesses are feeling the pressure from both sides.

For many companies, traditional approaches and gut feeling form the basis of pricing and commercial strategy. But wholesalers and distributors are facing an increasingly competitive and transparent marketplace. Without effective strategy and the supporting infrastructure, companies will struggle to maximize the full revenue potential of their portfolios.

For businesses characterized by complex product portfolios and high transactional intensity, a dynamic commercial approach built around value to customers and an understanding of market conditions is key for success. BGC can help you achieve this.

With over 13 years of experience working with industrial wholesalers and distributors, our dedicated and experienced global teams are here to support your journey to sustainable, profitable growth by optimizing every lever of your commercial strategy.