When markets are unstable, the temptation is to focus solely on minimizing risk factors. But looking beyond this, volatility also creates an opportunity for companies with a growth mindset.

Creating a tangible, realistic plan built around optimizing commercial growth levers for your unique situation is key to navigate the current economic downturn. It’s crucial to understand your business demands and how these will be impacted.

The right approach will depend on your exposure and your ability to react. A strategy customized for your business will not only help you stabilize, but also strengthen your market position and achieve more profitable and better growth.